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2020 Summer Intern - Media

Position Summary:

The Media Intern supports the media team throughout the strategy, planning and buy management process. They work with assigned accounts and manage day-to-day media projects to make sure that deliverables are met. The Media Intern is expected to be an active participant on assigned accounts; consistently engaged and contributing ideas and insights that will benefit clients.

 

Our Uniqueness and Expectations of Future MedTHINKERS

Take Ownership

Help Colleagues Do Their Best

Infuse Optimism And Fun

Nurture Innovation

Keep An Open Mind

Exceed Expectations

Respect Others

 

Position Requirements

Education: At least 2 years completed towards a degree in Business, Marketing, Advertising or Communication preferred

Experience: Experience working within healthcare field preferred

 

Position Responsibilities

Demonstrates behavior expected of a professional member of the organization, including but not limited to:

 

Assist with media coordination activities including:

  • Media vendor research
  • Audience research
  • Ad trafficking
  • Medical journal library maintenance
  • Flowchart updates
  • Research healthcare marketing trends

 

Assist with media analytics activities including:

  • UTM tagging
  • DCM campaign set up/management
  • Cost data import
  • Paid search query report review
  • Paid search ad review & optimization

 

Assist with social media activities including:

  • Monitoring engagements with paid and organic social media posts for client reporting
  • Scheduling approved social media posts on appropriate platforms
  • Monitoring social media listening tool for competitive intelligence and client mentions
  • Update and maintain media vendor database by taking calls with vendors and understanding their capabilities & opportunities and classifying them.

 

Media Coordination

  • Work with PM teams to manage material deadlines
  • Work with PM teams on plan asset development by providing and maintaining technical specs/ direction as needed
  • Update media schedule flowchart as needed
  • Provide support for media strategy and planning/buying teams as needed; assist with presentation preparations
  • Perform competitive analysis and reporting as requested
  • Maintain media vendor information/contact database

 

Digital tasks

  • Learn ad trafficking via Doubleclick
  • Assist with paid search & banner campaigns reporting as needed
  • Assist with analytics reporting as needed
  • Learn and utilize analytics measurement tools for client reporting (Google Analytics, Google Ad Words, DoubleClick ad server, DoubleClick DSP)

 

General tasks

  • Research issues related to healthcare and pharmaceutical marketing
  • Research healthcare trends and opportunities and provide relevant updates to client and agency teams
  • Work with agency teams to provide guidance on client requests or media research

On the job training

  • DCM overview
  • Google Analytics overview
  • Social media management platform overview
  • Excel training – pivot tables, sorting, graph building, etc.

 

Availability:

  • Must be available 40 hours per week, 8:30 a.m.-5:30 p.m.
  • Minimal flexibility around the 12 week program, from May 17 – August 7

Please note: we do not offer housing support for out-of-state interns.

 

Talent and Knack

The candidate should possess the following knowledge, skills, and abilities:

  • Proficient skills in MS Office:  Excel, Word and PowerPoint
  • Strong interpersonal communication and ability to work as part of a team
  • Must be organized, detail-oriented, comfortable working with numbers and analytical thinking
  • Ability to multi-task and meet deadlines
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